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Cloudtech Has Earned AWS Advanced Tier Partner Status

We’re honored to announce that Cloudtech has officially secured AWS Advanced Tier Partner status within the Amazon Web Services (AWS) Partner Network!

Oct 10, 2024
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8 MIN READ

We’re honored to announce that Cloudtech has officially secured AWS Advanced Tier Partner status within the Amazon Web Services (AWS) Partner Network! This significant achievement highlights our expertise in AWS cloud modernization and reinforces our commitment to delivering transformative solutions for our clients.

As an AWS Advanced Tier Partner, Cloudtech has been recognized for its exceptional capabilities in cloud data, application, and infrastructure modernization. This milestone underscores our dedication to excellence and our proven ability to leverage AWS technologies for outstanding results.

A Message from Our CEO

“Achieving AWS Advanced Tier Partner status is a pivotal moment for Cloudtech,” said Kamran Adil, CEO. “This recognition not only validates our expertise in delivering advanced cloud solutions but also reflects the hard work and dedication of our team in harnessing the power of AWS services.”

What This Means for Us

To reach Advanced Tier Partner status, Cloudtech demonstrated an in-depth understanding of AWS services and a solid track record of successful, high-quality implementations. This achievement comes with enhanced benefits, including advanced technical support, exclusive training resources, and closer collaboration with AWS sales and marketing teams.

Elevating Our Cloud Offerings

With our new status, Cloudtech is poised to enhance our cloud solutions even further. We provide a range of services, including:

  • Data Modernization
  • Application Modernization
  • Infrastructure and Resiliency Solutions

By utilizing AWS’s cutting-edge tools and services, we equip startups and enterprises with scalable, secure solutions that accelerate digital transformation and optimize operational efficiency.

We're excited to share this news right after the launch of our new website and fresh branding! These updates reflect our commitment to innovation and excellence in the ever-changing cloud landscape. Our new look truly captures our mission: to empower businesses with personalized cloud modernization solutions that drive success. We can't wait for you to explore it all!

Stay tuned as we continue to innovate and drive impactful outcomes for our diverse client portfolio.

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Supercharge Your Data Architecture with the Latest AWS Step Functions Integrations

Mar 8, 2024
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8 MIN READ

In the rapidly evolving cloud computing landscape, AWS Step Functions has emerged as a cornerstone for developers looking to orchestrate complex, distributed applications seamlessly in serverless implementations. The recent expansion of AWS SDK integrations marks a significant milestone, introducing support for 33 additional AWS services, including cutting-edge tools like Amazon Q, AWS B2B Data Interchange, AWS Bedrock, Amazon Neptune,  and Amazon CloudFront KeyValueStore, etc. This enhancement not only broadens the horizon for application development but also opens new avenues for serverless data processing.

Serverless computing has revolutionized the way we build and scale applications, offering a way to execute code in response to events without the need to manage the underlying infrastructure. With the latest updates to AWS Step Functions, developers now have at their disposal a more extensive toolkit for creating serverless workflows that are not only scalable but also cost-efficient and less prone to errors.

In this blog, we will delve into the benefits and practical applications of these new integrations, with a special focus on serverless data processing. Whether you're managing massive datasets, streamlining business processes, or building real-time analytics solutions, the enhanced capabilities of AWS Step Functions can help you achieve more with less code. By leveraging these integrations, you can create workflows that directly invoke over 11,000+ API actions from more than 220 AWS services, simplifying the architecture and accelerating development cycles.

Practical Applications in Data Processing:


This AWS SDK integration with 33 new services not only broadens the scope of potential applications within the AWS ecosystem but also streamlines the execution of a wide range of data processing tasks. These integrations empower businesses with automated AI-driven data processing, streamlined EDI document handling, and enhanced content delivery performance.

Amazon Q Integration: Amazon Q is a generative AI-powered enterprise chat assistant designed to enhance employee productivity in various business operations. The integration of Amazon Q with AWS Step Functions enhances workflow automation by leveraging AI-driven data processing. This integration allows for efficient knowledge discovery, summarization, and content generation across various business operations. It enables quick and intuitive data analysis and visualization, particularly beneficial for business intelligence. In customer service, it provides real-time, data-driven solutions, improving efficiency and accuracy. It also offers insightful responses to complex queries, facilitating data-informed decision-making.

AWS B2B Data Interchange: Integrating AWS B2B Data Interchange with AWS Step Functions streamlines and automates electronic data interchange (EDI) document processing in business workflows. This integration allows for efficient handling of transactions including order fulfillment and claims processing. The low-code approach simplifies EDI onboarding, enabling businesses to utilize processed data in applications and analytics quickly. This results in improved management of trading partner relationships and real-time integration with data lakes, enhancing data accessibility for analysis. The detailed logging feature aids in error detection and provides valuable transaction insights, essential for managing business disruptions and risks.

Amazon CloudFront KeyValueStore: This integration enhances content delivery networks by providing fast, reliable access to data across global networks. It's particularly beneficial for businesses that require quick access to large volumes of data distributed worldwide, ensuring that the data is always available where and when it's needed.

Neptune Data: This integration allows the Processing of graph data in a serverless environment, ideal for applications that require complex relationships and data patterns like social networks, recommendation engines, and knowledge graphs. For instance, Step Functions can orchestrate a series of tasks that ingest data into Neptune, execute graph queries, analyze the results, and then trigger other services based on those results, such as updating a dashboard or triggering alerts.

Amazon Timestream Query & Write: The integration is useful in serverless architectures for analyzing high-volume time-series data in real-time, such as sensor data, application logs, and financial transactions. Step Functions can manage the flow of data from ingestion (using Timestream Write) to analysis (using Timestream Query), including data transformation, anomaly detection, and triggering actions based on analytical insights.

Amazon Bedrock & Bedrock Runtime: AWS Step Functions can orchestrate complex data streaming and processing pipelines that ingest data in real-time, perform transformations, and route data to various analytics tools or storage systems. Step Functions can manage the flow of data across different Bedrock tasks, handling error retries, and parallel processing efficiently

AWS Elemental MediaPackage V2: Step Functions can orchestrate video processing workflows that package, encrypt, and deliver video content, including invoking MediaPackage V2 actions to prepare video streams, monitoring encoding jobs, and updating databases or notification systems upon completion. 

AWS Data Exports: With Step Functions, you can sequence tasks such as triggering data export actions, monitoring their progress, and executing subsequent data processing or notification steps upon completion. It can automate data export workflows that aggregate data from various sources, transform it, and then export it to a data lake or warehouse.

Benefits of the New Integrations

The recent integrations within AWS Step Functions bring forth a multitude of benefits that collectively enhance the efficiency, scalability, and reliability of data processing and workflow management systems. These advancements simplify the architectural complexity, reduce the necessity for custom code, and ensure cost efficiency, thereby addressing some of the most pressing challenges in modern data processing practices. Here's a summary of the key benefits:

Simplified Architecture: The new service integrations streamline the architecture of data processing systems, reducing the need for complex orchestration and manual intervention.

Reduced Code Requirement: With a broader range of integrations, less custom code is needed, facilitating faster deployment, lower development costs, and reduced error rates.

Cost Efficiency: By optimizing workflows and reducing the need for additional resources or complex infrastructure, these integrations can lead to significant cost savings.

Enhanced Scalability: The integrations allow systems to easily scale, accommodating increasing data loads and complex processing requirements without the need for extensive reconfiguration.

Improved Data Management: These integrations offer better control and management of data flows, enabling more efficient data processing, storage, and retrieval.

Increased Flexibility: With a wide range of services now integrated with AWS Step Functions, businesses have more options to tailor their workflows to specific needs, increasing overall system flexibility.

Faster Time-to-Insight: The streamlined processes enabled by these integrations allow for quicker data processing, leading to faster time-to-insight and decision-making.

Enhanced Security and Compliance: Integrating with AWS services ensures adherence to high security and compliance standards, which is essential for sensitive data processing and regulatory requirements.

Easier Integration with Existing Systems: These new integrations make it simpler to connect AWS Step Functions with existing systems and services, allowing for smoother digital transformation initiatives.

Global Reach: Services like Amazon CloudFront KeyValueStore enhance global data accessibility, ensuring high performance across geographical locations.

As businesses continue to navigate the challenges of digital transformation, these new AWS Step Functions integrations offer powerful solutions to streamline operations, enhance data processing capabilities, and drive innovation. At Cloudtech, we specialize in serverless data processing and event-driven architectures. Contact us today and ask how you can realize the benefits of these new AWS Step Functions integrations in your data architecture.

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Revolutionize Your Search Engine with Amazon Personalize and Amazon OpenSearch Service

Feb 20, 2024
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8 MIN READ

In today's digital landscape, user experience is paramount, and search engines play a pivotal role in shaping it. Imagine a world where your search engine not only understands your preferences and needs but anticipates them, delivering results that resonate with you on a personal level. This transformative user experience is made possible by the fusion of Amazon Personalize and Amazon OpenSearch Service. 

Understanding Amazon Personalize

Amazon Personalize is a fully-managed machine learning service that empowers businesses to develop and deploy personalized recommendation systems, search engines, and content recommendation engines. It is part of the AWS suite of services and can be seamlessly integrated into web applications, mobile apps, and other digital platforms.

Key components and features of Amazon Personalize include:

Datasets: Users can import their own data, including user interaction data, item data, and demographic data, to train the machine learning models.

Recipes: Recipes are predefined machine learning algorithms and models that are designed for specific use cases, such as personalized product recommendations, personalized search results, or content recommendations.

Customization: Users have the flexibility to fine-tune and customize their machine learning models, allowing them to align the recommendations with their specific business goals and user preferences.

Real-Time Recommendations: Amazon Personalize can generate real-time recommendations for users based on their current behavior and interactions.

Batch Recommendations: Businesses can also generate batch recommendations for users, making it suitable for email campaigns, content recommendations, and more.

Benefits of Amazon Personalize

Amazon Personalize offers a range of benefits for businesses looking to enhance user experiences and drive engagement. 

Improved User Engagement: By providing users with personalized content and recommendations, Amazon Personalize can significantly increase user engagement rates. 

Higher Conversion Rates: Personalized recommendations often lead to higher conversion rates, as users are more likely to make purchases or engage with desired actions when presented with items or content tailored to their preferences.

Enhanced User Satisfaction: Personalization makes users feel understood and valued, leading to improved satisfaction with your platform. Satisfied users are more likely to become loyal customers.

Better Click-Through Rates (CTR): Personalized recommendations and search results can drive higher CTR as users are drawn to content that aligns with their interests, increasing their likelihood of clicking through to explore further.

Increased Revenue: The improved user engagement and conversion rates driven by Amazon Personalize can help cross-sell and upsell products or services effectively.

Efficient Content Discovery: Users can easily discover relevant content, products, or services, reducing the time and effort required to find what they are looking for.

Data-Driven Decision Making: Amazon Personalize provides valuable insights into user behavior and preferences, enabling businesses to make data-driven decisions and optimize their offerings.

Scalability: As an AWS service, Amazon Personalize is highly-scalable and can accommodate businesses of all sizes, from startups to large enterprises.

Understanding Amazon OpenSearch Service

Amazon OpenSearch Service is a fully managed, open-source search and analytics engine developed to provide fast, scalable, and highly-relevant search results and analytics capabilities. It is based on the open-source Elasticsearch and Kibana projects and is designed to efficiently index, store, and search through vast amounts of data.

Benefits of Amazon OpenSearch Service in Search Enhancement

Amazon OpenSearch Service enhances search functionality in several ways:

High-Performance Search: OpenSearch Service enables organizations to rapidly execute complex queries on large datasets to deliver a responsive and seamless search experience.

Scalability: OpenSearch Service is designed to be horizontally scalable, allowing organizations to expand their search clusters as data and query loads increase, ensuring consistent search performance.

Relevance and Ranking: OpenSearch Service allows developers to customize ranking algorithms to ensure that the most relevant search results are presented to users.

Full-Text Search: OpenSearch Service excels in full-text search, making it well-suited for applications that require searching through text-heavy content such as documents, articles, logs, and more. It supports advanced text analysis and search features, including stemming and synonym matching.

Faceted Search: OpenSearch Service supports faceted search, enabling users to filter search results based on various attributes, categories, or metadata. 

Analytics and Insights: Beyond search, OpenSearch Service offers analytics capabilities, allowing organizations to gain valuable insights into user behavior, query performance, and data trends to inform data-driven decisions and optimizations.

Security: OpenSearch Service offers access control, encryption, and authentication mechanisms to safeguard sensitive data and ensure secure search operations.

Open-Source Compatibility: While Amazon OpenSearch Service is a managed service, it remains compatible with open-source Elasticsearch, ensuring that organizations can leverage their existing Elasticsearch skills and applications.

Integration Flexibility: OpenSearch Service can seamlessly integrate with various AWS services and third-party tools, enabling organizations to ingest data from multiple sources and build comprehensive search solutions.

Managed Service: Amazon OpenSearch Service is a fully-managed service, which means AWS handles the operational aspects, such as cluster provisioning, maintenance, and scaling, allowing organizations to focus on developing applications and improving user experiences.

Amazon Personalize and Amazon OpenSearch Service Integration

When you use Amazon Personalize with Amazon OpenSearch Service, Amazon Personalize re-ranks OpenSearch Service results based on a user's past behavior, any metadata about the items, and any metadata about the user. OpenSearch Service then incorporates the re-ranking before returning the search response to your application. You control how much weight OpenSearch Service gives the ranking from Amazon Personalize when applying it to OpenSearch Service results.

With this re-ranking, results can be more engaging and relevant to a user's interests. This can lead to an increase in the click-through rate and conversion rate for your application. For example, you might have an ecommerce application that sells cars. If your user enters a query for Toyota cars and you don't personalize results, OpenSearch Service would return a list of cars made by Toyota based on keywords in your data. This list would be ranked in the same order for all users. However, if you were to use Amazon Personalize, OpenSearch Service would re-rank these cars in order of relevance for the specific user based on their behavior so that the car that the user is most likely to click is ranked first.

When you personalize OpenSearch Service results, you control how much weight (emphasis) OpenSearch Service gives the ranking from Amazon Personalize to deliver the most relevant results. For instance, if a user searches for a specific type of car from a specific year (such as a 2008 Toyota Prius), you might want to put more emphasis on the original ranking from OpenSearch Service than from Personalize. However, for more generic queries that result in a wide range of results (such as a search for all Toyota vehicles), you might put a high emphasis on personalization. This way, the cars at the top of the list are more relevant to the particular user.

How the Amazon Personalize Search Ranking plugin works

The following diagram shows how the Amazon Personalize Search Ranking plugin works.

  1. You submit your customer's query to your Amazon OpenSearch Service Cluster 
  2. OpenSearch Service sends the query response  and the user's ID to the Amazon Personalize search ranking plugin.
  3. The plugin sends the items and user information to your Amazon Personalize campaign for ranking. It uses the recipe and campaign Amazon Resource Name (ARN) values within your search process to generate a personalized ranking for the user. This is done using the GetPersonalizedRanking API operation for recommendations. The  user's ID and the items obtained from the OpenSearch Service query are included in the request.
  4. Amazon Personalize returns the re-ranked results to the plugin.
  5. The plugin organizes and returns these search results to your OpenSearch Service cluster. It re-ranks the results based on the feedback from your Amazon Personalize campaign and the emphasis on personalization that you've defined during setup.
  6. Finally, your OpenSearch Service cluster sends the finalized results back to your application.

Benefits of Amazon Personalize and Amazon OpenSearch Service Integration

Combining Amazon Personalize and Amazon OpenSearch Service maximizes user satisfaction through highly personalized search experiences:

Enhanced Relevance: The integration ensures that search results are tailored precisely to individual user preferences and behavior. Users are more likely to find what they are looking for quickly, resulting in a higher level of satisfaction.

Personalized Recommendations: Amazon Personalize's machine learning capabilities enable the generation of personalized recommendations within search results. This feature exposes users to items or content they may not have discovered otherwise, enriching their search experience.

User-Centric Experience: Personalized search results demonstrate that your platform understands and caters to each user's unique needs and preferences. This fosters a sense of appreciation and enhances user satisfaction.

Time Efficiency: Users can efficiently discover relevant content or products, saving time and effort in the search process. 

Reduced Information Overload: Personalized search results also filter out irrelevant items to reduce information overload, making decision-making easier and more enjoyable.

Increased Engagement: Users are more likely to engage with content or products that resonate with their interests, leading to longer session durations and a greater likelihood of conversions.

Conclusion

Integrating Amazon Personalize and Amazon OpenSearch Service transforms user experiences, drives user engagement, and unlocks new growth opportunities for your platform or application. By embracing this innovative combination and encouraging its adoption, you can lead the way in delivering exceptional personalized search experiences in the digital age.

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Highlighting Serverless Smarts at re:Invent 2023

Dec 19, 2023
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8 MIN READ

Quiz-Takers Return Again and Again to Prove Their Serverless Knowledge

This past November, the Cloudtech team attended AWS re:Invent, the premier AWS customer event held in Las Vegas every year. Along with meeting customers and connecting with AWS teams, Cloudtech also sponsored the event with a booth at the re:Invent expo. 

With a goal of engaging our re:Invent booth visitors and educating them on our mission to solve data problems with serverless technologies, we created our Serverless Smarts quiz. The quiz, powered by AWS, asked users to answer five questions about AWS serverless technologies, and scored quiz-takers based on accuracy and speed at which they answered the questions. Paired with a claw machine to award quiz-takers with a chance to win prizes, we saw increased interest in our booth from technical attendees ranging from CTOs to DevOps engineers.

But how did we do it? Read more below to see how we developed the quiz, the data we gathered, and key takeaways we’ll build on for re:Invent next year.

What We Built

Designed by our Principal Cloud Solutions Architect, the Serverless Smarts quiz was populated with 250 questions with four possible answers each, ranging in difficulty to assess the quiz-taker’s knowledge of AWS serverless technologies and related solutions. When a user would take the quiz, they would be presented with five questions from the database randomly, given 30 seconds to answer each, and the speed and accuracy of their answers would determine their overall score. This quiz was built in a way that could be adjusted in real-time, meaning we could react to customer feedback and outcomes if the quiz was too difficult or we weren’t seeing enough variance on the leaderboard. Our goal was to continually make improvements to give the quiz-taker the best experience possible.

The quiz application's architecture leveraged serverless technologies for efficiency and scalability. The backend consisted of AWS Lambda functions, orchestrated behind an API Gateway and further secured by CloudFront. The frontend utilized static web pages hosted on S3, also behind CloudFront. DynamoDB served as the serverless database, enabling real-time updates to the leaderboard through WebSocket APIs triggered by DynamoDB streams. The deployment was streamlined using the SAM template.

Please see the Quiz Architecture below: 

What We Saw in the Data

As soon as re:Invent wrapped, we dived right into the data to extract insights. Our findings are summarized below: 

  • Quiz and Quiz Again: The quiz was popular with repeat quiz-takers! With a total number of 1,298 unique quiz-takers and 3,627 quizzes completed, we saw an average of 2.75 quiz completions per user. Quiz-takers were intent on beating their score and showing up on the leaderboard, and we often had people at our booth taking the quiz multiple times in one day to try to out-do their past scores. It was so fun to cheer them on throughout the week. 
  • Everyone's a Winner: Serverless experts battled it out on the leaderboard. After just one day, our leaderboard was full of scores over 1,000, with the highest score at the end of the week being 1,050. We saw an average quiz score of 610, higher than the required 600 score to receive our Serverless Smarts credential badge. And even though we had a handful of quiz-takers score 0, everyone who took the quiz got to play our claw machine, so it was a win all around! 
  • Speed Matters: We saw quiz-takers soar above the pressure of answering our quiz questions quickly, knowing answers were scored on speed as well as accuracy. The average amount of time it took to complete the quiz was 1-2 minutes. We saw this time speed up as quiz-takers were working hard and fast to make it to the leaderboard, too. 
  • AWS Proved their Serverless Chops: As leaders in serverless computing and data management, AWS team members showed up in a big way. We had 118 people from AWS take our quiz, with an average score of 636 - 26 points above the average - truly showcasing their knowledge and expertise for their customers. 
  • We Made A Lot of New Friends: We had quiz-takers representing 794 businesses and organizations - a truly wide-ranging activity connecting with so many re:Invent attendees. Deloitte and IBM showed the most participation outside of AWS - I sure hope you all went back home and compared scores to showcase who reigns serverless supreme in your organizations! 

Please see our Serverless Smarts Leaderboard below

What We Learned 

Over the course of re:Invent, and our four days at our booth in the expo hall, our team gathered a variety of learnings. We proved (to ourselves) that we can create engaging and fun applications to give customers an experience they want to take with them. 

We also learned that challenging our technology team to work together and injecting some fun and creativity into their building process combined with the power of AWS serverless products can deliver results for our customers.  

Finally, we learned the value of thinking outside the box to deliver for customers is the key to long term success.

Conclusion

re:Invent 2023 was a success, not only in connecting directly with AWS customers, but also in learning how others in the industry are leveraging serverless technologies. All of this information helps Cloudtech solidify its approach as an exclusive AWS Partner and serverless implementation provider. 

If you want to hear more about how Cloudtech helps businesses solve data problems with AWS serverless technologies, please connect with us - we would love to talk with you!

And we can’t wait until re:Invent 2024. See you there!

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Enhancing Image Search with the Vector Engine for Amazon OpenSearch Serverless and Amazon Rekognition

Dec 1, 2023
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8 MIN READ

Introduction

In today's fast-paced, high-tech landscape, the way businesses handle the discovery and utilization of their digital media assets can have a huge impact on their advertising, e-commerce, and content creation. The importance and demand for intelligent and accurate digital media asset searches is essential and has fueled businesses to be more innovative in how those assets are stored and searched, to meet the needs of their customers. Addressing both customers’ needs, and overall business needs of efficient asset search can be met by leveraging cloud computing and the cutting-edge prowess of artificial intelligence (AI) technologies.

Use Case Scenario

Now, let's dive right into a real-life scenario. An asset management company has an extensive library of digital image assets. Currently, their clients have no easy way to search for images based on embedded objects and content in the images. The company’s main objective is to provide an intelligent and accurate retrieval solution which will allow their clients to search based on embedded objects and content. So, to satisfy this objective, we introduce a formidable duo: the vector engine for Amazon OpenSearch Serverless, along with Amazon Rekognition. The combined strengths of Amazon Rekognition and OpenSearch Serverless will provide intelligent and accurate digital image search capabilities that will meet the company’s objective.

Architecture

Architecture Overview

The architecture for this intelligent image search system consists of several key components that work together to deliver a smooth and responsive user experience. Let's take a closer look:

Vector engine for Amazon OpenSearch Serverless:

  1. The vector engine for OpenSearch Serverless serves as the core component for vector data storage and retrieval, allowing for highly efficient and scalable search operations.

Vector Data Generation:

  1. When a user uploads a new image to the application, the image is stored in an Amazon S3 Bucket.
  2. S3 event notifications are used to send events to an SQS Queue, which acts as a message processing system.
  3. The SQS Queue triggers a Lambda Function, which handles further processing. This approach ensures system resilience during traffic spikes by moderating the traffic to the Lambda function.
  4. The Lambda Function performs the following operations:

               - Extracts metadata from images using Amazon Rekognition's `detect_labels` API call.

               - Creates vector embeddings for the labels extracted from the image.

               - Stores the vector data embeddings into the OpenSearch Vector Search Collection in a serverless manner.

                - Labels are identified and marked as tags, which are then assigned to .jpeg formatted images.

Query the Search Engine:

  1. Users search for digital images within the application by specifying query parameters.
  2. The application queries the OpenSearch Vector Search Collection with these parameters.
  3. The Lambda Function then performs the search operation within the OpenSearch Vector Search Collection, retrieving images based on the entities used as metadata.

Advantages of Using the Vector Engine for Amazon OpenSearch Serverless

The choice to utilize the OpenSearch Vector Search Collection as a vector database for this use case offers significant advantages:

  1. Usability: Amazon OpenSearch Service provides a user-friendly experience, making it easier to set up and manage the vector search system.
  2. Scalability: The serverless architecture allows the system to scale automatically based on demand. This means that during high-traffic periods, the system can seamlessly handle increased loads without manual intervention.
  3. Availability: The managed AI/ML services provided by AWS ensure high availability, reducing the risk of service interruptions.
  4. Interoperability: OpenSearch's search features enhance the overall search experience by providing flexible query capabilities.
  5. Security: Leveraging AWS services ensures robust security protocols, helping protect sensitive data.
  6. Operational Efficiency: The serverless approach eliminates the need for manual provisioning, configuration, and tuning of clusters, streamlining operations.
  7. Flexible Pricing: The pay-as-you-go pricing model is cost-effective, as you only pay for the resources you consume, making it an economical choice for businesses.

Conclusion

The combined strengths of the vector engine for Amazon OpenSearch Serverless and Amazon Rekognition mark a new era of efficiency, cost-effectiveness, and heightened user satisfaction in intelligent and accurate digital media asset searches. This solution equips businesses with the tools to explore new possibilities, establishing itself as a vital asset for industries reliant on robust image management systems.

The benefits of this solution have been measured in these key areas:

  • First, search efficiency has seen a remarkable 60% improvement. This translates into significantly enhanced user experiences, with clients and staff gaining swift and accurate access to the right images.
  • Furthermore, the automated image metadata generation feature has slashed manual tagging efforts by a staggering 75%, resulting in substantial cost savings and freeing up valuable human resources. This not only guarantees data identification accuracy but also fosters consistency in asset management.
  • In addition, the solution’s scalability has led to a 40% reduction in infrastructure costs. The serverless architecture permits cost-effective, on-demand scaling without the need for hefty hardware investments.

In summary, the fusion of the vector engine for Amazon OpenSearch Serverless and Amazon Rekognition for intelligent and accurate digital image search capabilities has proven to be a game-changer for businesses, especially for businesses seeking to leverage this type of solution to streamline and improve the utilization of their image repository for advertising, e-commerce, and content creation.

If you’re looking to modernize your cloud journey with AWS, and want to learn more about the serverless capabilities of Amazon OpenSearch Service, the vector engine, and other technologies, please contact us.

Building efficient ETL processes for data lakes
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Building efficient ETL processes for data lakes on AWS

Jul 14, 2025
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8 MIN READ

As data volumes continue to grow exponentially, small and medium-sized businesses (SMBs) face multiple challenges in managing, processing, and analyzing their data efficiently.

A well-structured data lake on AWS enables businesses to consolidate structured, semi-structured, and unstructured data in one location, making it easier to extract insights and inform decisions. 

According to IDC, the global datasphere is projected to reach 163 zettabytes by the end of 2025, highlighting the urgent need for scalable, cloud-first data strategies. 

This blog explores how SMBs can build effective ETL (Extract, Transform, Load) processes using AWS services and modernize their data infrastructure for improved performance and insight.

Key takeaways

  • Importance of ETL pipelines for SMBs: ETL pipelines are crucial for SMBs to integrate and transform data within an AWS data lake.
  • AWS services powering ETL workflows: Amazon Glue, Amazon S3, Amazon Athena, and Amazon Kinesis enable scalable, secure, and cost-efficient ETL workflows.
  • Best practices for security and performance: Strong security measures, access control, and performance optimization are crucial to meet compliance requirements.
  • Real-world ETL applications: Examples demonstrate how AWS-powered ETL supports diverse industries and handles varying data volumes effectively.
  • Cloudtech’s role in ETL pipeline development: Cloudtech helps SMBs build tailored, reliable ETL pipelines that simplify cloud modernization and unlock valuable data insights.

What is ETL?

ETL stands for extract, transform, and load. It is a process used to combine data from multiple sources into a centralized storage environment, such as an AWS data lake.

Through a set of defined business rules, ETL helps clean, organize, and format raw data to make it usable for storage, analytics, and machine learning applications. 

This process enables SMBs to achieve specific business intelligence objectives, including generating reports, creating dashboards, forecasting trends, and enhancing operational efficiency.

Why is ETL important for businesses?

Businesses and mostly SMBs typically manage structured and unstructured data from a variety of sources, including:

  • Customer data from payment gateways and CRM platforms
  • Inventory and operations data from vendor systems
  • Sensor data from IoT devices
  • Marketing data from social media and surveys
  • Employee data from internal HR systems

Without a consistent process in place, this data remains siloed and difficult to use. ETL helps convert these individual datasets into a structured format that supports meaningful analysis and interpretation. 

By utilizing AWS services, businesses can develop scalable ETL pipelines that enhance the accessibility and actionability of their data.

The evolution of ETL from legacy systems to cloud solutions

ETL (Extract, Transform, Load) has come a long way from its origins in structured, relational databases. Initially designed to convert transactional data into relational formats for analysis, early ETL processes were rigid and resource-intensive.

1. Traditional ETL

In traditional systems, data resided in transactional databases optimized for recording activities, rather than for analysis and reporting. 

ETL tools helped transform and normalize this data into interconnected tables, enabling fundamental trend analysis through SQL queries. However, these systems struggled with data duplication, limited scalability, and inflexible formats.

2. Modern ETL

Today’s ETL is built for the cloud. Modern tools support real-time ingestion, unstructured data formats, and scalable architectures like data warehouses and data lakes.

  • Data warehouses store structured data in optimized formats for fast querying and reporting.
  • Data lakes accept structured, semi-structured, and unstructured data, supporting a wide range of analytics, including machine learning and real-time insights.

This evolution enables businesses to process more diverse data at higher speeds and scales, all while utilizing cost-efficient cloud-native tools like those offered by AWS.

How does ETL work?

At a high level, ETL moves raw data from various sources into a structured format for analysis. It helps businesses centralize, clean, and prepare data for better decision-making.

Here’s how ETL typically flows in a modern AWS environment:

  • Extract: Pulls data from multiple sources, including databases, CRMs, IoT devices, APIs, and other data sources, into a centralized environment, such as Amazon S3.
  • Transform: Converts, enriches, or restructures the extracted data. This could include cleaning up missing fields, formatting timestamps, or joining data sets using AWS Glue or Apache Spark.
  • Load: Places the transformed data into a destination such as Amazon Redshift, a data warehouse, or back into S3 for analytics using services like Amazon Athena.

Together, these stages power modern data lakes on AWS, letting businesses analyze data in real-time, automate reporting, or feed machine learning workflows.

What are the design principles for ETL in AWS data lakes?

Designing ETL processes for AWS data lakes involves optimizing for scalability, fault tolerance, and real-time analytics. Key principles include utilizing AWS Glue for serverless orchestration, Amazon S3 for high-volume, durable storage, and ensuring efficient data transformation through Amazon Athena and AWS Lambda. An impactful design also focuses on cost control, security, and maintaining data lineage with automated workflows and minimal manual intervention.

  1. Event sourcing and processing within AWS services

Use event-driven architectures with AWS tools such as Amazon Kinesis or AWS Lambda. These services enable real-time data capture and processing, which keeps data current and workflows scalable without manual intervention.

  1. Storing data in open file formats for compatibility

Adopt open file formats like Apache Parquet or ORC. These formats improve interoperability across AWS analytics and machine learning services while optimizing storage costs and query performance.

  1. Ensuring performance optimization in ETL processes

Utilize AWS services such as AWS Glue and Amazon EMR for efficient data transformation. Techniques like data partitioning and compression help reduce processing time and minimize cloud costs.

  1. Incorporating data governance and access control

Maintain data security and compliance by using AWS IAM (Identity and Access Management), AWS Lake Formation, and encryption. These tools provide granular access control and protect sensitive information throughout the ETL pipeline.

By following these design principles, businesses can develop ETL processes that not only meet their current analytics needs but also scale as their data volume increases. 

AWS services supporting ETL processes

AWS provides a suite of services that simplify ETL workflows and help SMBs build scalable, cost-effective data lakes. Here are the key AWS services supporting ETL processes:

1. Utilizing AWS Glue data catalog and crawlers

AWS Glue data catalog organizes metadata and makes data searchable across multiple sources. Glue crawlers automatically scan data in Amazon S3, updating the catalog to keep it current without manual effort.

2. Building ETL jobs with AWS Glue

AWS Glue provides a serverless environment for creating, scheduling, and monitoring ETL jobs. It supports data transformation using Apache Spark, enabling SMBs to clean and prepare data for analytics without managing infrastructure.

3. Integrating with Amazon Athena for query processing

Amazon Athena allows businesses to run standard SQL queries directly on data stored in Amazon S3. It works seamlessly with the Glue data catalog, enabling quick, ad hoc analysis without the need for complex data movement.

4. Using Amazon S3 for data storage

Amazon Simple Storage Service (S3) serves as the central repository for raw and processed data in a data lake. It offers durable, scalable, and cost-efficient storage, supporting multiple data formats and integration with other AWS analytics services.

Together, these AWS services form a comprehensive ETL ecosystem that enables SMBs to manage and analyze their data effectively.

Steps to construct ETL pipelines in AWS

The how-to approach to ETL pipeline construction using AWS services, with Cloudtech guiding businesses at every stage of the modernization journey.

1. Mapping structured and unstructured data sources

Begin by identifying all data sources, including structured sources like CRM and ERP systems, as well as unstructured sources such as social media, IoT devices, and customer feedback. This step ensures full data visibility and sets the foundation for effective integration.

2. Creating ingestion pipelines into object storage

Use services like AWS Glue or Amazon Kinesis to ingest real-time or batch data into Amazon S3. It serves as the central storage layer in a data lake, offering the flexibility to store data in raw, transformed, or enriched formats.

3. Developing ETL pipelines for data transformation

Once ingested, use AWS Glue to build and manage ETL workflows. This step involves cleaning, enriching, and structuring data to make it ready for analytics. AWS Glue supports Spark-based transformations, enabling efficient processing without manual provisioning.

4. Implementing ELT pipelines for analytics

In some use cases, it is more effective to load raw data into Amazon Redshift or query directly from S3 using Amazon Athena. 

This approach, known as ELT (extract, load, transform), allows SMBs to analyze large volumes of data quickly without heavy transformation steps upfront. 

Best practices for security and access control

Security and governance are essential parts of any ETL workflow, especially for SMBs that manage sensitive or regulated data. The following best practices help SMBs stay secure, compliant, and audit-ready from day one.

1. Ensuring data security and compliance

Use AWS Key Management Service (KMS) to encrypt data at rest and in transit, and apply policies that restrict access to encryption keys. Consider enabling Amazon Macie to automatically discover and classify sensitive data, such as personally identifiable information (PII). 

For regulated industries like healthcare, ensure all data handling processes align with standards such as HIPAA, HITRUST, or GDPR. AWS Config can help enforce compliance by tracking changes to configurations and alerting when policies are violated.

2. Managing user access with AWS Identity and Access Management (IAM)

Create IAM policies based on the principle of least privilege, giving users only the permissions required to perform their tasks. Use IAM roles to grant temporary access for third-party tools or workflows without compromising long-term credentials. 

For added security, enable multi-factor authentication (MFA) and use AWS Organizations to apply access boundaries across business units or teams.

3. Implementing effective monitoring and logging practices

Use AWS CloudTrail to log all API activity, and integrate Amazon CloudWatch for real-time metrics and automated alerts. Pair this with AWS GuardDuty to detect unexpected behavior or potential security threats, such as data exfiltration attempts or unusual API calls. 

Logging and monitoring are particularly important for businesses working with sensitive healthcare data, where early detection of irregularities can prevent compliance issues or data breaches.

4. Auditing data access and changes regularly

Set up regular audits of who accessed what data and when. AWS Lake Formation offers fine-grained access control, enabling centralized permission tracking across services. 

SMBs can use these insights to identify access anomalies, revoke outdated permissions, and prepare for internal or external audits.

5. Isolating environments using VPCs and security groups

Isolate ETL components across development, staging, and production environments using Amazon Virtual Private Cloud (VPC). 

Apply security groups and network ACLs to control traffic between resources. This reduces the risk of accidental data exposure and ensures production data remains protected during testing or development.

By following these practices, SMBs can build trust into their data pipelines and reduce the likelihood of security incidents.

Also Read: 10 Best practices for building a scalable and secure AWS data lake for SMBs

Understanding theory is great, but seeing ETL in action through real-world examples helps solidify these concepts.

Real-world examples of ETL implementations

Looking at how leading companies use ETL pipelines on AWS offers practical insights for small and medium-sized businesses (SMBs) building their own data lakes. The tools and architecture may scale across business sizes, but the core principles remain consistent.

Sisense: Flexible, multi-source data integration

Business intelligence company Sisense built a data lake on AWS to handle multiple data sources and analytics tools. 

Using Amazon S3, AWS Glue, and Amazon Redshift, they established ETL workflows that streamlined reporting and dashboard performance, demonstrating how AWS services can support diverse, evolving data needs.

IronSource: real-time, event-driven processing

To manage rapid growth, IronSource implemented a streaming ETL model using Amazon Kinesis and AWS Lambda. 

This setup enabled them to handle real-time mobile interaction data efficiently. For SMBs dealing with high-frequency or time-sensitive data, this model offers a clear path to scalability.

SimilarWeb: scalable big data processing

SimilarWeb uses Amazon EMR and Amazon S3 to process vast amounts of digital traffic data daily. Their Spark-powered ETL workflows are optimized for high-volume transformation tasks, a strategy that suits SMBs looking to modernize legacy data systems while preparing for advanced analytics.

AWS partners, such as Cloudtech, work with multiple such SMB clients to implement similar AWS-based ETL architectures, helping them build scalable and cost-effective data lakes tailored to their growth and analytics goals.

Choosing tools and technologies for ETL processes

For SMBs building or modernizing a data lake on AWS, selecting the right tools is key to building efficient and scalable ETL workflows. The choice depends on business size, data complexity, and the need for real-time or batch processing. 

1. Evaluating AWS Glue for data cataloging and ETL

AWS Glue provides a serverless environment for data cataloging, cleaning, and transformation. It integrates well with Amazon S3 and Redshift, supports Spark-based ETL jobs, and includes features like Glue Studio for visual pipeline creation. 

For SMBs looking to avoid infrastructure management while keeping costs predictable, AWS Glue is a reliable and scalable option.

2. Considering Amazon Kinesis for real-time data processing

Amazon Kinesis is ideal for SMBs that rely on time-sensitive data from IoT devices, applications, or user interactions. It supports real-time ingestion and processing with low latency, enabling quicker decision-making and automation. 

When paired with AWS Lambda or Glue streaming jobs, it supports dynamic ETL workflows without overcomplicating the architecture.

3. Assessing Upsolver for automated data workflows

Upsolver is an AWS-native tool that simplifies ETL and ELT pipelines by automating tasks like job orchestration, schema management, and error handling. 

While third-party, it operates within the AWS ecosystem and is often considered by SMBs that want faster deployment times without building custom pipelines. Cloudtech helps evaluate when tools like Upsolver fit into the broader modernization roadmap.

Choosing the right mix of AWS services ensures that ETL workflows are not only efficient but also future-ready. AWS partners like Cloudtech support SMBs in assessing tools based on their use cases, guiding them toward solutions that align with their cost, scale, and performance needs.

How Cloudtech supports SMBs with ETL on AWS

Cloudtech is an advanced cloud modernization and AWS Tier Partner focused on helping SMBs build efficient ETL pipelines and data lakes on AWS. Cloudtech helps with: 

  • Data modernization: Upgrading data infrastructures for improved performance and analytics, helping businesses unlock more value from their information assets through Amazon Redshift implementation.
  • Application modernization: Revamping legacy applications to become cloud-native and scalable, ensuring seamless integration with modern data warehouse architectures.
  • Infrastructure and resiliency: Building secure, resilient cloud infrastructures that support business continuity and reduce vulnerability to disruptions through proper Amazon Redshift deployment and optimization.
  • Generative artificial intelligence: Implementing AI-driven solutions that leverage Amazon Redshift's analytical capabilities to automate and optimize business processes.

Cloudtech simplifies the path to modern ETL, enabling SMBs to gain real-time insights, meet compliance standards, and grow confidently on AWS.

Conclusion

Cloudtech helps SMBs simplify complex data workflows, making cloud-based ETL accessible, reliable, and scalable.

Building efficient ETL pipelines is crucial for SMBs to utilize a data lake on AWS fully. By adopting AWS-native tools such as AWS Glue, Amazon S3, and Amazon Athena, businesses can simplify data processing while ensuring scalability, security, and cost control. Following best practices in data ingestion, transformation, and governance helps unlock actionable insights and supports better business decisions.

Cloudtech specializes in guiding SMBs through this cloud modernization journey. With expertise in AWS and a focus on SMB requirements, Cloudtech delivers customized ETL solutions that enhance data reliability and operational efficiency.

 Partners like Cloudtech help to design and implement scalable, secure ETL pipelines on AWS tailored to your business goals. Reach out today to learn how Cloudtech can help improve your data strategy.

FAQs 

  1. What is an ETL pipeline?
    ETL stands for extract, transform, and load. It is a process that collects data from multiple sources, cleans and organizes it, then loads it into a data repository such as a data lake or data warehouse for analysis.
  2. Why are ETL pipelines important for SMBs?
    ETL pipelines help SMBs consolidate diverse data sources into one platform, enabling better business insights, streamlined operations, and faster decision-making without managing complex infrastructure.
  3. Which AWS services are commonly used for ETL?
    Key AWS services include AWS Glue for data cataloging and transformation, Amazon S3 for data storage, Amazon Athena for querying data directly from S3, and Amazon Kinesis for real-time data ingestion.
  4. How does Cloudtech help with ETL implementation?
    Cloudtech supports SMBs in designing, building, and optimizing ETL pipelines using AWS-native tools. They provide tailored solutions with a focus on security, compliance, and performance, especially for healthcare and regulated industries.
  5. Can ETL pipelines handle real-time data processing?
    Yes, AWS services like Amazon Kinesis and AWS Glue Streaming support real-time data ingestion and transformation, enabling SMBs to act on data as it is generated.Conclusion
AWS ECS vs AWS EKS: choosing the best for your business
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AWS ECS vs AWS EKS: choosing the best for your business

Jul 14, 2025
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8 MIN READ

Amazon Elastic Container Service (Amazon ECS) and Amazon Elastic Kubernetes Service (Amazon EKS) simplify how businesses run and scale containerized applications, eliminating the complexity of managing complex infrastructure. Unlike open-source options that demand significant in-house expertise, these managed AWS services automate deployment and security, making them a strong fit for teams focused on speed and growth.  

The impact is evident. The global container orchestration market reached $332.7 million in 2018 and is projected to surpass $1382.1 million by 2026, driven largely by businesses adopting cloud-native architectures. 

While both services help you deploy, manage, and scale containers, they differ significantly in how they operate, who they’re ideal for, and the level of control they offer.

This guide provides a detailed comparison of Amazon ECS vs EKS, highlighting the technical and operational differences that matter most to businesses ready to modernize their application delivery.

Key Takeaways 

  • Amazon ECS  and Amazon EKS both deliver managed container orchestration, but Amazon ECS focuses on simplicity and deep AWS integration, while Amazon EKS offers portability and advanced Kubernetes features.
  • Amazon ECS  is a strong fit for businesses seeking rapid deployment, cost control, and minimal operational overhead, while Amazon EKS suits teams with Kubernetes expertise, complex workloads, or hybrid and multi-cloud needs.
  • Pricing structures differ: Amazon ECS has no control plane fees, while Amazon EKS charges a management fee per cluster in addition to resource costs.
  • Partnering with Cloudtech gives businesses expert support in evaluating, adopting, and optimizing Amazon ECS or Amazon EKS, ensuring the right service is chosen for long-term growth and reliability.

What is Amazon ECS?

Amazon ECS is a fully managed container orchestration service that helps organizations easily deploy, manage, and scale containerized applications. It integrates AWS configuration and operational best practices directly into the platform, eliminating the complexity of managing control planes or infrastructure components.

The service operates through three distinct layers that provide comprehensive container management capabilities:

  1. Capacity layer: The infrastructure foundation where containers execute, supporting Amazon EC2 instances, AWS Fargate serverless compute, and on-premises deployments through Amazon ECS Anywhere.
  2. Controller layer: The orchestration engine that deploys and manages applications running within containers, handling scheduling, availability, and resource allocation.
  3. Provisioning layer: The interface tools that enable interaction with the scheduler for deploying and managing applications and containers.

Key features of Amazon ECS

Amazon Elastic Container Service (ECS) is purpose-built to simplify container orchestration, without overwhelming businesses with infrastructure management. 

Whether you're running microservices or batch jobs, Amazon ECS offers impactful features and tightly integrated components that make containerized applications easier to deploy, secure, and scale.

  • Serverless integration with AWS Fargate: AWS Fargate is directly integrated into Amazon ECS, removing the need for server management, capacity planning, and manual container workload isolation.
    Businesses define their application requirements and select AWS Fargate as the launch type, allowing AWS Fargate to automatically manage scaling and infrastructure.
  • Autonomous control plane operations: Amazon ECS operates as a fully managed service, with AWS configuration and operational best practices built in.
    There is no need for users to manage control planes, nodes, or add-ons, which significantly reduces operational overhead and ensures enterprise-grade reliability.
  • Security and isolation by design: The service integrates natively with AWS security, identity, and management tools. This enables granular permissions for each container and provides strong isolation for application development. Organizations can deploy containers that meet the security and compliance standards expected from AWS infrastructure.

Key components of Amazon ECS

Amazon ECS relies on a few core components to run containers efficiently. From defining how containers run to keeping your applications available at all times, each plays an important role.

  • Task definitions: JSON-formatted blueprints that specify how containers should execute, including resource requirements, networking configurations, and security settings.
  • Clusters: The infrastructure foundation where applications operate, providing the computational resources necessary for container execution.
  • Tasks: Individual instances of task definitions representing running applications or batch jobs.
  • Services: Long-running applications that maintain desired capacity and ensure continuous availability.

Together, these features and components enable businesses to focus on building and deploying applications without being hindered by infrastructure complexity.

Amazon ECS deployment models

Amazon ECS provides businesses with the flexibility to run containers in a manner that aligns with their specific needs and resources. Here are the main deployment models that cover a range of preferences, from fully managed to self-managed environments.

  • AWS Fargate Launch Type: A serverless, pay-as-you-go compute engine that enables application focus without server management. AWS Fargate automatically manages capacity needs, operating system updates, compliance requirements, and resiliency.
  • Amazon EC2 Launch Type: Organizations choose instance types, manage capacity, and maintain control over the underlying infrastructure. This model suits large workloads requiring price optimization and granular infrastructure control.
  • Amazon ECS Anywhere: Provides support for registering external instances, such as on-premises servers or virtual machines, to Amazon ECS clusters. This option enables consistent container management across cloud and on-premises environments.

Each deployment model supports a range of business needs, making it easier to match the service to specific use cases.

How businesses can use Amazon ECS

Amazon ECS supports a wide range of business needs, from updating legacy systems to handling advanced analytics and data processing. These use cases highlight how the service can help businesses address real-world challenges and scale with confidence.

  • Application modernization: The service empowers developers to build and deploy applications with improved security features in a fast, standardized, compliant, and cost-efficient manner. Businesses can use this capability to modernize legacy applications without extensive infrastructure investments.
  • Automatic web application scaling: Amazon ECS automatically scales and runs web applications across multiple Availability Zones, delivering the performance, scale, reliability, and availability of AWS infrastructure. This capability is particularly beneficial for businesses that experience variable traffic patterns.
  • Batch processing support: Organizations can plan, schedule, and run batch computing workloads across AWS services, including Amazon EC2, AWS Fargate, and Amazon EC2 Spot Instances. This flexibility enables cost-effective processing of periodic workloads common in business operations.
  • Machine learning model training: Amazon ECS supports training natural language processing and other artificial intelligence and machine learning models without managing infrastructure by using AWS Fargate. Businesses can use this capability to implement data-driven solutions without significant infrastructure investments.

While Amazon ECS offers a seamless way to manage containerized workloads with deep AWS integration, some businesses prefer the flexibility and portability of Kubernetes, especially when operating in hybrid or multi-cloud environments. That’s where Amazon EKS comes in.

What is Amazon EKS?

Amazon Elastic Kubernetes Service (EKS) is a managed Kubernetes service that simplifies running Kubernetes on AWS and on-premises environments. This eliminates the need for organizations to install and operate their own Kubernetes control plane. 

Kubernetes serves as an open-source system for automating the deployment, scaling, and management of containerized applications, while Amazon EKS provides the managed infrastructure to support these operations.

The service automatically manages the availability and scalability of Kubernetes control plane nodes, which are responsible for scheduling containers, managing application availability, storing cluster data, and executing other critical tasks. Amazon EKS is certified Kubernetes-conformant, ensuring existing applications running on upstream Kubernetes remain compatible with Amazon EKS.

Key features of Amazon EKS

Amazon EKS combines features that enable businesses to run Kubernetes clusters with reduced manual effort and enhanced security. Here are the key capabilities that make the service practical and reliable for a range of workloads.

  • Amazon EKS Auto Mode: This feature fully automates the management of the Kubernetes cluster infrastructure, including compute, storage, and networking. Auto Mode provisions infrastructure, scales resources, optimizes costs, applies patches, manages add-ons, and integrates with AWS security services with minimal user intervention.
  • High availability and scalability: The managed control plane is automatically distributed across three Availability Zones for fault tolerance and automatic scaling, ensuring uptime and reliability.
  • Security and compliance integration: Amazon EKS integrates with AWS Identity and Access Management, encryption, and network policies to provide fine-grained access control, compliance, and security for workloads.
  • Smooth AWS service integration: Native integration with services such as Elastic Load Balancing, Amazon CloudWatch, Amazon Virtual Private Cloud, and Amazon Route 53 for networking, monitoring, and traffic management.

Key Components of Amazon EKS

To support these features, Amazon EKS includes several key components that act as its operational backbone:

  • Managed control plane: The managed control plane is the core Kubernetes control plane managed by AWS. It includes the Kubernetes Application Programming Interface server, etcd database, scheduler, and controller manager, and is responsible for cluster orchestration, health monitoring, and high availability across multiple AWS Availability Zones.
  • Managed node groups: Managed node groups are Amazon EC2 instances or groups of instances that run Kubernetes worker nodes. AWS manages its lifecycle, updates, and scaling, allowing organizations to focus on workloads rather than infrastructure.
  • Amazon EKS add-ons: These are curated sets of Kubernetes operational software (such as CoreDNS and kube-proxy) provided and managed by AWS to extend cluster functionality and ensure smooth integration with AWS services.
  • Service integrations (AWS Controllers for Kubernetes): These controllers allow Kubernetes clusters to directly manage AWS resources (such as databases, storage, and networking) from within Kubernetes, enabling cloud-native application patterns.

Together, these capabilities and components make Amazon EKS a practical choice for businesses seeking flexibility, security, and operational simplicity, whether running in the cloud or on-premises.

What deployment options are available for Amazon EKS?

Amazon EKS provides several options for businesses to run their Kubernetes workloads, each with its own unique balance of control and convenience. Here are the primary deployment options that enable organizations to align their resources and goals.

  • Amazon EC2 Node Groups: Organizations choose instance types, pricing models (on-demand, spot, reserved), and node counts, providing high control with higher management responsibility.
  • AWS Fargate Integration: AWS Fargate eliminates node management but costs scale linearly with pod usage, making it suitable for applications with predictable resource requirements.
  • AWS Outposts: Enterprise hybrid model with custom pricing, typically not cost-efficient for small teams but ideal for organizations requiring on-premises Kubernetes capabilities.
  • Amazon EKS Anywhere: No AWS charges, but organizations manage everything and lose cloud-native elasticity unless combined with autoscalers.

These deployment choices open up a range of practical use cases for businesses across different industries and technical requirements.

How can businesses use Amazon EKS?

Amazon EKS supports a variety of business needs, from building reliable applications to supporting data science teams. These use cases demonstrate how the service enables organizations to manage complex workloads and remain flexible as requirements evolve.

  • High-availability applications deployment: Using Elastic Load Balancing ensures applications remain highly available across multiple Availability Zones. This capability supports mission-critical applications requiring continuous operation.
  • Microservices architecture development: Organizations can utilize Kubernetes service discovery features with AWS Cloud Map or Amazon Virtual Private Cloud Lattice to build resilient systems. This approach enables scalable, maintainable application architectures.
  • Machine learning workload execution: Amazon EKS supports popular machine learning frameworks such as TensorFlow, MXNet, and PyTorch. With Graphics Processing Unit support, organizations can handle complex machine learning tasks effectively.
  • Hybrid and multi-cloud deployments: The service enables consistent operation on-premises and in the cloud using Amazon EKS clusters, features, and tools to run self-managed nodes on AWS Outposts or Amazon EKS Hybrid Nodes.

Comparing these Amazon services helps businesses identify where each service excels and what sets them apart. Choosing between the two depends on your team's expertise, application needs, and the level of control you want over your orchestration layer.

Key differences between Amazon ECS and Amazon EKS

Amazon ECS is a fully managed, AWS-native service that’s simpler to set up and use. On the other hand, Amazon EKS is built on Kubernetes, offering more flexibility and portability for teams already invested in the Kubernetes ecosystem.

When comparing Amazon ECS and Amazon EKS, several key differences emerge in how they handle orchestration, integration, and day-to-day management. 

Aspect

Amazon ECS

Amazon EKS

Orchestration Engine

AWS-native container orchestration system

Kubernetes-based open-source orchestration platform

Setup & Operational Complexity

Easy to set up with minimal learning curve; ideal for teams familiar with AWS

More complex setup; requires Kubernetes knowledge and deeper configuration

Learning Requirements

Basic AWS and container knowledge

Requires AWS + Kubernetes expertise

Service Integration

Deep integration with AWS tools (IAM, CloudWatch, VPC); better for AWS-centric workloads

Native Kubernetes experience with AWS support; works across cloud and on-premises environments

Portability

Strong AWS lock-in; limited portability to other platforms

Reduced vendor lock-in; supports multi-cloud and hybrid deployments

Pricing – Control Plane

No additional control plane charges

$0.10/hour/cluster (Standard Support) or $0.60/hour/cluster (Extended Support)

Pricing – General

Pay only for AWS compute (Amazon EC2, AWS Fargate, etc.)

Pay for compute + control plane + optional EKS-specific features

EKS Auto Mode

Not applicable

Additional fee based on instance type + standard EC2 costs

Hybrid Deployment (AWS Outposts)

No extra Amazon ECS charge; control plane runs in the cloud

The exact Amazon EKS control plane pricing applies to Outposts

Version Support

Not version-bound

14 months (Standard), 26 months (Extended) for Kubernetes versions

Networking

Supports multiple modes (Task, Bridge, Host); native IAM; each AWS Fargate task gets its own ENI

VPC-native with CNI plugin; supports IPv6; pod-level IAM requires config

Security & Compliance

Tight AWS IAM integration; strong isolation per task

Fine-grained access control via IAM; supports network policies and encryption

Monitoring & Observability

AWS CloudWatch, Container Insights, AWS Config for auditing

AWS CloudWatch, Amazon GuardDuty, Amazon EKS runtime protection, deeper Kubernetes telemetry

The core differences between Amazon ECS and Amazon EKS enable businesses to make informed decisions based on their technical capabilities, resource needs, and long-term objectives. However, to choose the right fit, it's just as important to consider practical use cases.

When to choose AWS ECS or AWS EKS? 

Selecting the right container service depends on your team’s expertise, workload complexity, and operational priorities. Below are common business scenarios to help you determine whether Amazon ECS or Amazon EKS is the better fit for your application needs.

Choose Amazon ECS when:

Some situations require a service that keeps things straightforward and allows teams to move quickly. These points highlight when Amazon ECS is the right match for business needs.

  • Operational simplicity is the priority: Amazon ECS excels when organizations prioritize powerful simplicity and prefer an AWS-opinionated solution. The service is ideal for teams new to containers or those seeking rapid deployment without complex configuration requirements.
  • Deep AWS integration is required: Organizations fully committed to the AWS ecosystem benefit from smooth integration with AWS services, including AWS Identity and Access Management, Amazon CloudWatch, and Amazon Virtual Private Cloud. This integration accelerates development and reduces operational complexity.
  • Cost optimization is essential: Amazon ECS can be more cost-effective, especially for smaller workloads, as it eliminates control plane charges. Businesses benefit from pay-as-you-go pricing across multiple AWS compute options.
  • Quick time-to-market is critical: Amazon ECS reduces the time required to build, deploy, or migrate containerized applications successfully. The service enables organizations to focus on application development rather than infrastructure management.

Choose Amazon EKS when:

Some businesses require more flexibility, advanced features, or the ability to run workloads across multiple environments. These points show when Amazon EKS is the better choice.

  • Kubernetes expertise is available: Organizations with existing Kubernetes knowledge can use the extensive Kubernetes ecosystem and community. Amazon EKS enables the utilization of existing plugins and tooling from the Kubernetes community.
  • Portability requirements are crucial: Amazon EKS offers vendor portability, preventing vendor lock-in and enabling workload operation across multiple cloud providers. Applications remain fully compatible with any standard Kubernetes environment.
  • Complex workloads require advanced features: Applications requiring advanced Kubernetes features like custom resource definitions, operators, or advanced networking configurations benefit from Amazon EKS. The service supports complex microservices architectures and machine learning workloads.
  • Hybrid deployments are necessary: Organizations needing consistent container operation across on-premises and cloud environments can utilize Amazon EKS. The service supports AWS Outposts and Amazon EKS Hybrid Nodes for comprehensive hybrid strategies.

Choosing between Amazon ECS and Amazon EKS can be challenging, particularly when considering the balance of cost, complexity, and future scalability. That’s where partners like Cloudtech step in.

How Cloudtech supports businesses comparing Amazon ECS vs EKS

Cloudtech is an advanced AWS partner that helps businesses evaluate their current infrastructure, technical expertise, and long-term goals to make the right choice between Amazon ECS and Amazon EKS, and support them every step of the way. 

With a team of AWS-certified experts, Cloudtech offers end-to-end cloud transformation services, from crafting customized AWS adoption strategies to modernizing applications with Amazon ECS and Amazon EKS. 

By partnering with Cloudtech, businesses can confidently compare Amazon ECS vs. EKS, select the right service for their needs, and receive expert assistance every step of the way, from planning to ongoing optimization. 

Conclusion

Selecting between Amazon ECS and Amazon EKS comes down to the specific needs, technical skills, and growth plans of each business. Both services offer managed container orchestration, but the right fit depends on factors such as operational preferences, integration requirements, and team familiarity with container technologies. 

For SMBs, this choice has a direct impact on deployment speed, ongoing management, and the ability to scale applications with confidence.

For businesses seeking to maximize their investment in AWS, collaborating with an experienced consulting partner like Cloudtech can clarify the Amazon ECS vs. EKS decision and streamline the path to modern application delivery. Get started with us!

FAQs 

  1. Can AWS ECS and EKS run workloads on the same cluster?

No, ECS and EKS are separate orchestration platforms and do not share clusters. Each manages its own resources, so workloads must be deployed to either an ECS or EKS cluster, not both.

  1. How do ECS and EKS handle IAM permissions differently?

ECS uses AWS IAM roles for tasks and services, making it straightforward to assign permissions directly to containers. EKS, built on Kubernetes, integrates with IAM using Kubernetes service accounts and the AWS IAM Authenticator, which can require extra configuration for fine-grained access.

  1. Is there a difference in how ECS and EKS support hybrid or on-premises workloads?

ECS Anywhere and EKS Anywhere both extend AWS container management to on-premises environments, but EKS Anywhere offers a Kubernetes-native experience, while ECS Anywhere is focused on ECS APIs and workflows.

  1. Which service offers simpler integration with AWS Fargate for serverless containers?

Both ECS and EKS support AWS Fargate, but ECS typically offers a more direct and streamlined setup for running serverless containers, with fewer configuration steps compared to EKS.

  1. How do ECS and EKS differ in their support for multi-region deployments?

ECS provides multi-region support through its own APIs and service discovery, while EKS relies on Kubernetes-native tools and add-ons for cross-region communication, which may require extra setup and management.

Get started on your cloud modernization journey today!

Let Cloudtech build a modern AWS infrastructure that’s right for your business.